Without any doubt, having a presence on Social Media is important if you have just started your Business. More than just building customer relationships and increasing loyalty, it has now become a communication channel customers expect every Business to have.
But before you create your presence or start looking for tools to optimize your business on Social Media platforms, you need to ask the question- What am I trying to achieve with these platforms?
It’s pointless having a presence on all social media networks if you are unaware of what you wish to achieve or which audience you wish to reach.
With numerous social media management and marketing tools out there, it becomes rather difficult for a Business to choose the apt one. How will you know which one works best for your Social Media Business?
So, here we’ve compiled a list of the Tools that provide a helping hand to Social Media Marketers for running their Business on these platforms. So go ahead and decide which one you need the most!
1. Leadzpipe– The Tool for managing your Leads on Social Media Ad platforms
Leadzpipe is a Lead Management Tool that helps you with analyzing your leads generated from your Business’ promotions and advertisements on Social Media and other digital platforms. It sync all your Business leads whether from Facebook Ads, Instagram Ads or even Google Ads. The Digital Tool provides real time notifications via email as and when a lead is generated giving you the benefit of time to get in touch with your Social Media leads helping your Business grow. Leadzpipe even tracks the UTM source & the Marketing platform so you get to know which keywords & which Social Media platforms generate the best leads for your Business. This Tool also syncs your leads and automates CRM integration in a single click!
2. Sprout Social- To help you with Reporting, Content Curation
Sprout Social studies your Business’ Social Media followers’ profile that can help you understand and strategize your marketing strategies that can be most appealing to your target group. This Social Media Tool shows statistics of each and every post and is very well appreciated for this feature. It streamlines your social media business accounts’ management in a single-stream Smart Inbox which is filled with organization features such as tags and also hides those items that you already have replied to or handled. Sprout Social has a keyword monitoring feature that you can use to strategize your Brands’ presence on Social Media.
3. HootSuite- Manage your multiple Social Media profiles from this Tool
HootSuite is by far the most used Social Media Tool with over 15 million users and probably used by 800 of the Fortune 1000 companies. The Tool is a centralized platform for all your social media marketing platforms for Business and you can schedule your marketing posts weeks or months in advance. You can also identify key hashtags that can be most helpful in marketing your Business on social Media platforms.
The Tool’s analytics show you which social media marketing campaigns are working effectively which can be used to calculate your ROI. Hootsuite is a single platform that also shows mentions of your Business’ Brand on these social media marketing platforms and you can decide to approve or reject comments. The Tool also provides you with features to guard and protect your Social Media Business Account from hackers or any other external threats.
4. TweetDeck- For managing your Business Accounts on Twitter
If Twitter is the Breadwinner of your Business, then TweetDeck is a must have Tool for you. If you have multiple Business Twitter accounts, you can manage them all from this single Tool. It shows any and every mentions of your Business on this Social Media platform, if users are trying to get in touch with your Business or even sharing your content; all in a single dashboard.
This Tool helps you in saving your time immensely while managing Twitter accounts. Though TweetDeck may lack the All-in-One features for a Social Media Tool you might be looking for, it is the Social Media Business Tool you must have if your managing multiple Twitter accounts where live conversations and instant replies are crucial for a Business’ success.
5. Wave Video- The Free Video maker to lure users to your Business
No matter what Business you’re in, if you haven’t considered Video Marketing as something crucial, it’s time you do. If you are not leveraging this platform for your Business’ growth on Social Media, you are not leveraging your invested funds. Facebook has seen a huge 258% hike whereas YouTube has seen 99% increase in branded video views from 2016 to 2017 (source)
Video marketing on Social Media has proven to be beneficial for marketers because of its capability to connect with the Millennials and Gen Y, helping Businesses to connect with the growing audience. A lot of Businesses, may be even your competitors might have started exploiting this Social Media tool already, so why don’t you?
The online Video making Tool- Wave Video is just so simple to use and integrates with hundreds of stock audio and high quality videos you can choose from. Apart from choosing from the ready library, you can upload your own videos too! The Tool helps you to trim or add content to it. You can add text, your brand logo, graphics, watermarks, call to action and much more to engage users on Social Media. Did we mention music and sound effects too?
And after you’ve made the amazing video, you can export to your various Social Media platforms- Twitter, Facebook, Instagram post/story and Wave Video crops and resizes the video to perfectly suit the platform.
What more can a Social Media Business user ask for?
The ecosystem of Business Tools available for optimizing Business on Social Media is huge; but we’ve mentioned the ones that a Business finds most helpful. You may agree or disagree with this list depending on your Social Media Business, but we hope that we have helped at least a few Social Media Businesses out there!
Also, check out the blog The Ultimate Guide for Quality Lead Generation if you’re still unable to get fruitful results with your Business on Social Media platforms.