Everyone makes mistakes and so have we! But we’ve learned from our experience and present to you the list of top 7 mistakes that every Digital Marketer unknowingly commits and well, should avoid.
1. Don’t just grab attention, Hold it
Recent studies have revealed that the average human being now has an attention span of 8 seconds. It is a scarce resource and given the explosion of information the consumers have access to, via mobile devices and digital media, Digital Marketers are fighting big odds for Lead Generation.
But even if you are successful in grabbing attention, it is even more important to hold it. As a Digital Marketer, you need to constantly advertise yourself and remind your consumers the products and services you offer, and of your existence. If you, as a Digital Marketer offer consumers products they wish to use, but cease to market your Brand to build the recall, the customers may recall the product but not your brand. This will make them move to competitors giving them the benefits of your efforts, providing them with the Leads generated by you.
Hence, as a Digital Marketer it is necessary to constantly market your brand so that apart from grabbing attention, you are successful in holding it, creating loyalty, avoiding them from moving to your competitors and, making the most of your Lead Generation strategy.
2. Avoid Aggressive Data Collection when doing Lead Generation
The power of Digitization has become so huge that brands have started to abuse it. And this abuse of power has led to the erosion of trust that consumers once had on businesses. Digital Marketers looking for Lead Generation need to understand that consumers have become extremely thoughtful about revealing their data as they are incessantly spammed with emails and calls. They avoid sharing their information with another mailing, calling, Lead Generating list and 26% of them even unsubscribe due to frequent emails and calls.
Hence, Digital Marketers when designing a digital marketing campaign with the intention of Lead Generation via Mail Signups or Social Media Followers, have to keep in mind the amount of information they ask for from consumers. Even after successfully gaining the Lead Generation data from your desired target audience, be aware of how frequently you try to contact them.
You may try to build your brand awareness but asking for too much private information and sending incessant emails may indirectly hurt your brand or denigrate the trust you, as a digital marketer had built with your consumers.
A common mistake that Digital Marketers commit especially during Lead Generation strategy, such as New Product Launch Campaigns, is assuming your consumers know what your product is all about. The audience doesn’t know or care about the product and its features unless Digital Marketers highlight how their offerings can make consumers’ lives better by providing a solution to their problems. During Lead Generation, avoid talking about your product’s features and instead describe how your product can transform the customer’s life in a meaningful way.
You, as a Digital Marketer should consider initiating with a Brand Campaign that focuses on raising awareness about the solutions your Business offers to consumers issues. Your Lead Generation strategy should focus on educating your consumers on what the product is about, its doings, how it is helpful in solving their problem and hence its relevance.
4. All the Digital Marketing trends may not be best for your Brand
Digital Marketing is a place where for Lead Generation there is constant confusion between staying with current trends or jumping on the new upcoming ones. Staying with the trends and changes in the industry is an outright necessity if you desire to be triumphant in Digital Marketing. Lead Generation Trends are constantly changing and Businesses and Digital Marketers need to be up to date with them, or they risk falling behind in the competition.
But one assumption many Digital Marketers make is that just because a certain platform or technology is trending, they should add it to their plate too. Whereas the truth is it’s a poor decision to blindly follow the latest trends without analyzing how the execution of the new idea or technology will affect your brand and your Lead Generation strategy. You, as a Digital Marketer should be aware of the trends but should avoid hastily implementing it.
5. Underestimating the importance of Mobile Marketing
It is quite surprising that even though Digital Marketers are aware of the importance of Mobile phones, not many have exploited its use for Lead Generation. In many industries average mobile share of website traffic now exceeds 50%. Many Digital Marketers acknowledge that mobile-friendly displays are essential for the success of their Lead Generation efforts, but it’s shocking how many still fail to make Mobile Marketing a priority. It is a platform you must consider for every aspect of your business, especially for Lead Generation if it has enormous operations online, otherwise you, as a Digital Marketer risk failing to connect with a huge portion of your potential audience.
6. Always Split Test your Digital Marketing Strategy
Digital Marketers use Email Marketing Tools that provide Split Testing or A/B testing strategy as it helps in removing the guesswork by bringing scientific methodology to Lead Generation strategy. “Use A/B testing to maximize the effectiveness of your email,” (says PHG). “For example, distribute the same email to a test group, but use two different subject lines. When sending the actual email, use the subject line that performed best. Make decisions based on actual data, not your gut feeling.
This helps in saving the Digital Marketers a lot of money and energy and guides them with the data best to be used on a large scale to execute the Lead Generation plan.
7. Focus on Quality of your Content then its Quantity
The truth is that the Internet doesn’t need another blog post, podcast, or YouTube video. Almost everything is already available at the fingertips of consumers in a staggering amount. The Digital Marketers for Lead Generation have crammed social media feeds and email inboxes with content.
But, the Internet does lack the quantity of quality content and if you are helpful in providing with it, you are bound to pull consumers towards you. Instead of posting 5 new blogs over a week, it is advised to put in five times the efforts in creating a single but remarkable Blog. It helps Digital Marketers in extracting the cream by attracting surfers on your masterpiece by buying traffic to it.
You shouldn’t feel discouraged if this blog listed out a few mistakes you are making during your Lead Generation campaign. You’re guaranteed to make them along your way in becoming a prominent Digital Marketer. You need not dishearten yourself, each mistake is a step towards betterment!
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