Small Businesses represent about 90% of businesses and more than 50% of employment worldwide, says World Bank. With such enormous numbers, it goes without saying that the competition existing in this sector is cut-throat. This makes it imperative for Small Businesses to look for Marketing and other tools that can give them an edge over their competitors. If you are one of the many Small Businesses stumbling on the rocky road to your Business’ success and need help with Marketing Tools, this post is just for you!
In this Digital Era, having your existence on the internet is like having an Identification Card, it is necessary. And gone are the days when millions of dollars were required to invest in Marketing to stay ahead of your competitors. With the availability of hundreds of Digital Marketing Tools, marketing yourself online has become cheaper by leaps and bounds. Marketing your Business online offers a high ROI and hence you should make the most of these available Tools.
Below is the list of the Marketing Tools that are a must for Small Businesses:
1. Google Analytics- Helps you study your website traffic for better Marketing Strategies
Marketing Analytics should be part of your business from the very beginning and Google provides you with the very Tool for free! You can start tracking the traffic on your website by adding the Analytics tool that just takes a couple of minutes. With the Tool, you can track the number of visitors on your site, is the traffic organic or from ads or through other referred websites, how long do they spend on your website and on which page; and many other analytics. Google Analytics Tool can also help you strategize your Business’ Marketing strategies. When you study your consumer data, you can interpret their interests and see what is driving them to your website and optimize accordingly. It is the must-have tool as the data provided is of utmost helpful in designing your future Marketing tactics.
2. Leadzpipe– The All-in-One tool for Lead Management
Leadzpipe is a Lead Management Tool that was launched in 2019 after precisely considering all problems Digital Marketers face. It’s a have to have tool as it syncs your Business’ Leads from multiple-Ad Marketing channels like Facebook ads, Google ads, Bing, Company Website, Landing Pages, Google Forms, etc. It even tracks the UTM source & the Marketing platform so you get to know which keywords & which platforms generate the best leads for your Business. 86% of the leads forget for which product they had made an inquiry for in just 7 mins! Leadzpipe is a Tool that assists you in sending auto-response Emails & also instant Welcome Emails to your leads to increase your Lead to Conversion ratio which in result will increase your Ad revenue. This Tool also syncs your leads and automates CRM integration in a single click. You can analyze Leads with advanced Ad filters and optimize marketing campaigns across ad channels in real-time to grow your Business’ ROI.
3. Canva- Brings out the Creative in you!
The attention span of consumers is a mere 8 seconds, even less than a goldfish (source). Hence, apart from gaining their attention for your Business, it is even more important to hold it. Using a lot of visuals during marketing will help you do that, and Canva is just the tool for it. It is apt for a business’ marketing that cannot afford a full-time graphic designer. The Tool provides ready marketing templates that help you design attractive creatives for your Emails or social media posts within minutes. With this Tool’s help, you can create your Business’ logos, charts, presentations, etc from the enormous photo editing, font styling, color palette options that it provides you; and most importantly, using Canva is like a piece of cake!
4. Mailchimp- that eases the management of your Email Campaigns
Email marketing is still one of the most important tools for Marketing for Businesses, irrespective of its size. It is used by nearly 80% of all B2B & B2C businesses. Hence, having an email marketing strategy is important and Mailchimp eases the task for you. Mailchimp is a widely known email marketing tool with over 15 million users. This Tool provides you with ready Email Marketing templates, helps analyze email traffic, manage your Email lists, automatically send out Marketing emails or schedule their delivery time and also analyzes engagement of the subscribers for your Business. It offers free services with up to 2,000 subscribers or up to 12,000 emails a month and when you are at the initial stages of your businesses, the Tool’s free plan is would suffice you.
5. Trello- A single platform for sharing ideas with your team
Trello is a great Business Tool that can help your digital marketing team immensely by helping you share ideas across teams and individuals. It is a Business tool that lets you collaborate with your entire team where you can share and edit content before you start marketing it. On this Tool, you can create notecards for your articles, marketing campaigns, or any other subjects your team might be focusing on and hence, acts more of a content planner than a content scheduler.
The Business Tool, Trello gets positive feedback from small businesses because of its seamless setup and ease of use- its primary interface functions almost like a whiteboard and it takes merely a few minutes to create it. The Tool offers a free package for small-sized teams whereas their business accounts start at $10/month.
6. BuzzSumo- Your guide for trending topics and keywords, and ultimately a better SEO
If you wish to see which are the most trending topics and analyze what are the best digitally performing content pieces for your Business’ Marketing, BuzzSumo is the Tool for it. The Tool aids you in deciding which topics to write on that appeals to your audience thereby increasing your reach and Marketing. You can identify Marketing influencers and connect with them with the Tool’s help. The searches help you understand your Business’ competition and the audience better. The Tool aids you in studying which are your best performing content pieces which are driving traffic and design marketing content accordingly.
7. Crazy Egg- Analyse what users do and click on your webpage
Crazy Egg helps you collect data of your Business’ customers and gain insights about what they’re doing on your website and where did they click. You can study how long your customers spend on your website and on which page and can do the designing and marketing your business’ website and its content accordingly. It provides you with tools such as
° Analysis and reporting
° Research and user feedback
° Platforms and integrations
° Heatmaps and mouse recording
° A/B testing tools
° Targeting and personalization
This can improve your Business’ website’s usability and marketability which will result in increased conversions.
8. Hootsuite- One platform for all Social Media Platforms
Social media is becoming more and more important for every business and hence, here’s a Business tool that will ease your task in this field. It a centralized platform for all your Business’ social media marketing platforms and you can schedule your marketing posts weeks or months in advance. You can also identify marketing influencers and key hashtags for your Business. Its analytics show you which social media marketing campaigns are working effectively which can be used to calculate your ROI. Hootsuite is a single platform that also shows mentions of your Business’ Brand on these social media marketing platforms and you can respond to them through its dashboard.
9. Ahrefs- Study traffic of your Competitors
The modern SEOs know how trustworthy or authoritative your website is based on the number of backlinks and keywords that lead to your Business’ website. Even though there are tons of Digital Marketing tools for Businesses that might lure you into trying them, for many digital marketers, Ahrefs should top our list. It helps you study your competition- what keywords are helping it stay top of the organic search results, access data of your backlinks, find relevant marketing and content ideas, best marketing keywords and keep their mobile/desktop rankings. It also notifies you if your competitor receives or loses a backlink.
In this Digital Marketing Era, it is necessary to be a Jack of All Trades in your Business’ and the above listed Digital Marketing Tools help ease your task. But to succeed, it is also imperative you use the right tool at the right time. The above-listed tools will help your Business get a Head-on!