Email marketing is still one of the most effective ways to reach and engage your audience. It is so crucial that we recommend you to strategize a plan for its implementation in 2020. More than half of the world’s population uses email as of 2019. And this number is expected to increase up to more than 4.3 billion by 2023 (source). And 92% of adults in the US use email, and 61% of these email users are checking and sending emails on an average day (source).
This is why we recommend you to exploit this one of the many branches of Marketing Communication for your businesses, whether large or small, to reach your target audience. By adding email marketing to your list of Digital Marketing tactics, you can improve your business’ reach and awareness, thereby engaging and converting more leads on a regular basis.
And thanks to automation, there are several tools that ease your task for doing this. Tools like Constant Contact and Mailchimp help you send personalized emails and also provide analytics on your Audience Behavior.
Here we’ll compare these two topmost Tools for Email Marketing and you can decide which one suits you the best!
1. Difference in Analytics provided by the two Email Marketing Tools
We start with Analytics as this function allows to study your Email marketing campaign and helps you perform better in your next campaign. Both Email Marketing Tools, Mailchimp and Constant Contact provide reports that analyze your Email’s open rate, click-through rate, bounce rate and other metrics required for measuring your Email Marketing Campaign’s success. Both these Email Marketing Tools integrate with Google Analytics for tracking the conversion of your Emails.
But Mailchimp provides you with more detailed and easy to understand reports that include- comparing your results with the average of the industry helping you study your position in the market; displays hourly performance of your Email Marketing Campaign helping you study the time best suitable to run your campaigns; top locations where your Emails were opened the most helping you decide your target market; which email links were clicked the most helping you study what your consumers find most alluring and also how much revenue you generated from an email.
2. Pricing Structures of Constant Contact and Mailchimp
Constant Contact and MailChimp offer different price structures for Email Marketing, especially the introductory offers. Constant Contact offers a 30-days free trial period with unlimited subscribers and emails. Mailchimp, on the other hand, beats that offer by remaining free up to 2,000 subscribers or 12,000 emails a month. Though this free version of Email Marketing doesn’t include any automation or live chat or email support.
Even post your Free Trial period, Constant Constant is costlier compared to Mailchimp. For instance, for 5,000 subscribers, Constant Contact charges you $65 a month compared with Mailchimp that offers you many more features with $50 a month.
3. How the Automation helps you in your Email Marketing Campaign
In this Digital Era, everything is “Set & Forget” and so is the Email Marketing automation. The Email Marketing Tools help you write and design your Emails and initiate campaigns based on your recipients’ responses. For instance, if a recipient clicks on a certain link in your email, the tools let you know that and you can then send them follow-up emails accordingly.
Now comparing the two Email Marketing Tools, Constant Contact is limited with its automation capabilities, though if a recipient fills out a form, it gives you the freedom to activate autoresponder emails. It also assists you with sending a series of emails that can be sent at a preset time.
Mailchimp offers quite a few more features than Constant Contact. It notifies you when someone clicks on a certain link in the email, when a purchase is done or even when a user adds items to a shopping cart but doesn’t go ahead with its shopping. You can send your Leads custom made emails from after studying their recent behaviors.
P.S.: A lot of these features are available only on the paid versions of both these Email Marketing Tools.
4. Who provides a better A/B testing analysis?
Prior to beginning your Email Marketing Campaign, you would want to confirm if your prospects will open your email and go through it at all. And that’s where the A/B testing plays an important role. You can analyze which subject lines, contents or images are performing better by testing multiple versions of the same campaign before shooting your email to your thousands of subscribers.
Both the Email Marketing Tools- Mailchimp and Constant Contact provide you with the basic feature for running an A/B test; with the freedom of choosing your audience size, the campaign run time, and also if you want to send the best performing sample to the entire list automatically.
BUT! Constant Contact A/B Tool supports only subject line testing whereas Mailchimp lets you test your Subject Line, Name, its content and even the time you send your Email.
5. Templates- “Pre-designed” or “Suit yourself”
A well-designed Email can either break or make your campaign. Both the Email Marketing Tools Constant Contact and Mailchimp provide you with an enormous range of pre-designed email templates. Constant Contact provides you with much more ready to send email template designs whereas Mailchimp’s are much more “Suit Yourself”. Constant Contact is better for your business if you are on initial stages and do not have a designer whereas if you’re an advanced Business, you might prefer Mailchimp.
Though both offer similar customizable interfaces, Mailchimp’s Templates are slightly better and more intuitive.
6. Integrations with other apps and platforms
When it comes to Email Marketing Tools integrations with third parties, Mailchimp offers integrations much more huge than Constant Contact. MailChimp has 781 integration capabilities while Constant Contact has 279 integrations. Mailchimp integrates with popular CRM Softwares like Zoho, Salesforce and even with social media platforms like Facebook, Instagram, LinkedIn, and Twitter. And has official integrations with WordPress, Shopify, BigCommerce whereas Constant Contact though not as many as Mailchimp, but still integrates with the majority of all the popular CRM Softwares and Social media.
So, after analyzing both the Email Marketing Tools, Constant Contact and Mailchimp, we can clearly declare Mailchimp as the winner! But if you’re looking for tools that automate much more than just your Emails, Leadzpipe is the tool you’re looking for!