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Digital Marketing – A Powerful Tool for Real Estate

The Indian Real Estate Industry has matured enough where buyers do substantial research digitally prior to their actual purchase. More than 460 million Indians use the internet today, making it the second-largest internet market in the world; and the number has been rising rapidly. 80% of the Real Estate buyers surf the internet in search of Projects, Dealers, Brokers, etc. making Digital Marketing a rewarding aspect for the Real Estate Industry. 

Digital Marketing helping growth in Real Estate

The recent trends in Real Estate make it mandatory for every Real Estate Organization to have an optimal online presence with a blend of Digital Marketing communication mix. In 2015, Real Estate statistics showed a 25 percent increase in marketing spends across the sector, with an estimate of over 600 crores spent on digital marketing for real estate. The Real Estate dealers miss out on huge revenues if they lack an online presence. 

Digital Marketing - A Powerful Tool for Real Estate

Why is Digital Marketing a must Real Estate?
Buyers look for a personal buying experience when it comes to high monetary value products, especially in the case of Real Estate; which can be achieved via digital marketing. The Real Estate dealers can provide with the property photos, videos, 360-degree views, giving the audience a glimpse of the Real Estate before actually visiting it. According to a study, 83% of Real Estate buyers see pictures of the property online, thanks to Digital Marketing.

Digital Marketing helping sale and purchase of Homes

Apart from that, the most appealing factor that makes digital marketing in Real Estate the most sought-after marketing approach is its precision in providing leads at dirt cheap prices. With the help of Digital Marketing, Real Estate Industries can reach out to its target audience via numerous channels, few of them being:

SEO (Search Engine Optimization)
Email Marketing
Social Media Marketing

Digital Marketing Benefits for Real Estate 

Buyers- The amalgamation of Digital Marketing with Real Estate helps them by exposing them with choices more than ever before.

Realtors- Digital Marketing helps you calculate your Real Estate Return on Investment (ROI) more accurately as it keeps a count on each rupee spent & also targets leads most relevant to your ads.

India's Digital spending

Let us understand how does Digital Marketing help your Real Estate Business:
Improves Brand Visibility: An online presence via digital marketing helps your Real Estate business by building your brand and reputation.

Cost-efficient: Digital marketing is immensely cheaper than other types of advertising, which sometimes can be even free; and also provides a considerable ROI on your Real Estate advertising.

Boosts Website Traffic: Digital Marketing allows you to reach a wider audience for your Real Estate with the option of customization for specific audiences whenever necessary.

Now let us understand some of the Digital Marketing strategies Real Estate organizations can adopt to make the most of their marketing.

1. Personal Emails for increased Real Estate deals

Email Marketing for Real Estate

An email is a tool that can help you connect with new clients and stay in touch with old ones; being one of the best ways of Digital Marketing to increase revenue. Also, leads that have shown interest in your ads can be sent relevant information via email. It is also a substantial way to keep leads engaged and updated.

The average open rate of emails for Real Estate businesses is around 27% with a CTR of 3% (Source- Smart Insights). But if your email is targeted to clients with precision, there are higher chances of opening your email. To know which Tool to use to for Email Marketing, check out the Blog on Mailchimp vs Constant Contact.

2. Rank higher in SEO with Blogs

Rank your Real Estate higher in SEO with Digital Marketing

Real Estate Business websites that use blogs as a method of Digital Marketing have shown to have 434% more indexed pages, helping them achieve a better SEO. Blogs, thus are a remarkable way of leveling-up your SEO, building a positive digital presence, and providing your clients with insights about your Real Estate Organisation and the property. In addition to your Real Estate website, it is imperative to write Blogs with content that helps buyers & sellers looking for answers to their real estate questions.

3. A User-Friendly Website for a better user experience

How many times have you shut a website because it wouldn’t load fast enough? With myriad photos & videos, Real Estate websites can sometimes be a nightmare. But with some help from a professional web designer coupled with some knowledge on your clients’ desires, you can develop a Real Estate website responsive enough to keep the clients lurking on the website. And with 52% of surfing done via mobile phones, it is imperative to have a mobile-friendly website as an imperative strategy for Digital Marketing.

4. Pay-Per-Click Advertising for optimum results

PPC is important for Real Estate Business

Pay-Per-Click Advertising or PPC is a great Digital Marketing option for Real Estate Professionals such as you, who seek potential leads that are genuinely interested in your offering, & you are required to pay only when someone clicks through your ad. Also, your Real Estate PPC ads can be targeted towards individuals who search for correlated keywords in search engines.

5. Digital Storytelling – the next big thing

Users prefer watching short, engaging video clips compared to reading long, boring paragraphs. Apart from YouTube, FB Watch has attracted 720 million Indians monthly spending at least one minute on the feature. This is precisely the reason you should leverage Real Estate Digital Storytelling as a part of your Digital Marketing campaign for gaining attention from leads.

6. Virtual Tours that gives the users a personal experience

Virtual Tours -A Powerful Tool for digitally Marketing your Real Estate

Virtual tours of a Real Estate for Digital Marketing are incredible pieces of content. These tours apart from sharing video content (which has helped marketers generate revenue 49% faster than non-video users) also help a potential client get an idea of what a property actually offers them with. As a Real Estate Professional, your job is to make it easy for your clients their home buying journey; and the Virtual Tour just does that for you! 

7. Facebook Ads for Real Estate

When we talk about Digital Marketing, how can we not talk about Facebook Ads? It provides the Real Estate marketer with cost-efficient, effective ads coupled with the option of choosing your target audience, test marketing in advance and also reviewing the results to verify which methods work best for you.


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