What Facebook Carousel Ads?
Facebook Carousel Ad format allows you to showcase up to 10 images or videos within a single ad, each with its own link or a form. With more space for creativity within a single ad, you can highlight different products, multiple user showcase selling points about a specific product, service or promotion. Also, you can tell a story about your brand. You can create a more engaging Ad with the help of Carousel Ad. This ad format is favorite among e-commerce advertisers.
Facebook, advertisers have seen Carousel ads drive 30-50% lower cost-per-conversions than single-image Lead Ads and 20-30% lower cost-per-clicks than single-image link ads
How to make a carousel Ad :
To make a Facebook Carousel Ad, go to Ads Manager and select an objective whichever is suitable for your Business. Facebook allows Carousel Ad only if you select: Reach, Brand Awareness, Traffic, App Installs, Lead Generation, Conversions, or Catalog Sales as your Facebook marketing objective.
• Select any of the above objectives for your Facebook Ad
• Create your ad set, select the Carousel format, and you’re ready to set GO
• Here’s what you’ll see when you’re ready to create your Carousel ad.
Facebook Carousel Ad Specs
To make your Facebook Carousel Ad relevant and successful, it’s important to get sizing and specs down before you get into the ad creation process. Here are some specs that you should keep in mind :
Image/Thumbnail size: 1,080 x 1,080 pixels
Image/Video aspect ratio: 1:1 (square)
Text: 125 characters
Headline: 40 characters
Link description: 20 characters
Number of cards : Minimum 2 and Maximum 10
Image file size : 30 MB max
Video file size : 4 GB max
Video length : Up to 240 minutes
Note: Keep your image below 20% text in order to avoid a reduction in reach/delivery.
Sticking to these specs will ensure you don’t hit any hurdle in the ad creation process, delivery, or presentation of your ads.