Facebook can help you in various ways if you know how to do marketing on facebook, whether you are a big business or a small store or you want to do personal branding. Anyone can take the benefits of facebook with the knowledge of proper marketing, so here are 6 effective Facebook marketing tips for you that will actually work in 2020
1. Target Specific Audience only
Facebook has 1+ billion active users daily, so why to waste your time, energy and money by targeting irrelevant audience. So you have to be specific with your audience whether its demographics or geographics
Facebook helps you to target your audience by their –
· Income level and
· Marital status
Not only this facebook also give you options to target the audience of a specific location –
· DMA (Designated Market Area)
· Postal Code
· Specific Address Radius
2. Run a Simple Contest to Up Engagement
When we say Contest don’t make it too complicated for you and for the viewers, keep it as simple as possible. Why? The answer is simple, nobody like complicated things. You can simply ask people to submit photos where they are using your product or service or by just liking, commenting, sharing or tagging their friends on your post (contest). It depends on the type of contest you are running and you can try a different type of contest and see which contest marketing strategy on Facebook is working for you or your brand.
3. Create Short and attractive Video Posts.
This is one of the essential facebook marketing tips you have to keep in your mind to have good marketing strategies for your Facebook campaign. over a period of time, strategy on facebook has been changed and it will change in the coming years but the point is we should not worry about the future and focus on the marketing strategy which work on facebook, today. If you want to drive more leads from your facebook read our article on Best practices for using facebook lead ads
So posting images every time won’t give you effective results so start creating short and attractive video posts. Your video should be eye-catching to grab the attention of the users. Even facebook himself is using videos marketing strategy.
To know more about how to use short video click here.
4. Use Emojis in Your Facebook Marketing
So now the question is why do you use emojis? The answer is simple to express your feelings, so why not use this strategy in your facebook posts. With the help of emojis you can easily connect with the users. Don’t just randomly use emojis, emojis should be relevant to your post or the feeling you want to express through your post.
Emojis also makes your post and ads to look very personal and noncommercial. This brings organic engagement and hence the cost of impressions reduces drastically in return giving you a much better ROI for every dollar spent by you!
According to AdWeek 92% of online users use emojis. Isn’t it amazing? How frequently do you use emojis? let us know below in the comment section.
5. Promote your page outside of Facebook
Yes, you can target the people who are following you on facebook but what about the people who follow you on other social media platforms like Instagram, Twitter or Linkedin account and don’t forget to provide the link of your Facebook and other social media account below your website.
6. Partner with influencers
Influencer marketing is on boom these days but you should plan proper marketing strategies for facebook. Partnering with any influencers won’t give you results you have to be specific with influencers you want to collaborate as collaborating with the wrong influencer won’t give you benefits. If your product or service is related to fashion then partner with fashion influencer/blogger and be more specific like what in fashion? Clothing or beauty or anything else ? This will help you to reach more audiences. One of the best example is Pooja Mundhra aka @Thecozyvibe and the brand Mango
What do you think? Which of These Facebook Marketing Tips is Your Top Priority?
Any other pointers that we might have missed? Let us know in the comments below!