Generating Leads can be tough, but Generating Quality Leads can be even tougher. If you get your hands on the correct and quality leads, they are easy to convert but, figuring a way out to get those quality leads is some task. But there is a solution to everything!
Why stress it when you can Outsource it?
Generating leads and converting them, both are highly demanding tasks. We do the former one making the latter easier for you! We just don’t say it, we mean it. With the help of our in-house software Leadzpipe, we track and manage leads and provide you with the best ones.
Here is how we generate Quality Leads that lead to Conversion:
1. Advertising on the Correct Platform for higher Lead conversion
There are so many Advertising platforms to choose from that it can make any sane person’s head go for a toss. Not everyone looks for everything on Facebook, but Google Ads may get a little expensive or, wondering whether the Ad suitable enough for the Business minds on LinkedIn. Quite tricky, isn’t it? So how are we so confident about getting you the Quality Leads that you can convert? Answer- Homework.
Quality Lead Generation depends on whether your Business is more of a go-to service provider or, focused on lifestyle or how-to videos, every Business type has its platform. The former one needs extensive Advertising on Google whereas the latter would work best on Facebook and provide Quality Lead. Our Team puts in a lot of effort in studying and analyzing your business and products before finally choosing to air your Ads on a suitable platform, providing you with the quality leads that can easily be converted.
2. Budget Allocation for better results and quality leads
Businesses may spend a lot of time and money on Advertising for Quality Leads but may not obtain the results they hoped for. A high budget does not necessarily mean high success and high conversion. To get the most out of your investment, you need to invest it wisely too.
Some Quality Lead Generation platforms cost higher than others and they might also serve you a very good ROI but you need not necessarily invest high for higher conversions. Majority PPC campaigns yield high ROI quickly and are high-cost. On the contrary, Email marketing though low-cost, can yield high results as well.
Hence, choosing a Quality Lead Generation platform and allocating budget accordingly is crucial. Considering which stage your marketing is at- Awareness, Consideration or Conversion, we constantly diversify the platform to advertise on and the budget allocation to get the best results from your investment, providing you with Leads that lead to conversion
3. Quality Content attracts your potential leads
Even if you offer the best products to attract those quality leads, it may be of no use if it does not land up in conversion because it was not marketed effectively. Having good content is crucial for search engine optimization, that is, getting your Business displayed to the desired target audience for high conversion. Your content need not be fancy and high pitched- that’s not what the Searchers type. Your content should be designed with the perspective of “what might my audience type when looking for my products”. Just some simple, straightforward words will get your Ad to your quality leads that will result in a conversion.
Apart from SEO, your ads need to have content within that is engaging enough. Until and unless you have valuable and interactive content, no quality lead/user is going to engage with your Ads, resulting in high cost per conversion.
We design your Ads with the most suitable content that lure customers in engaging with you thus helping you with the Quality Leads that we promise.
4. Engaging Creatives to stand apart from competitors
Creativity is the soul of advertising and branding and luring quality leads. It gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of the target audience. But, nowadays, users are bombarded with Ads that attempt for conversion, on every platform they visit, whether checking emails, surfing the web, scrolling through social media, or looking for information. Every page is crammed with graphics, text, and something or the other waiting for their attention that may lead to conversion.
Just like engaging content, you also need an attractive, engaging Creatives to make sure the users pause at your Ad before scrolling down. You need to stand out from the rest to make sure that your desired leads pause and see what you have to offer. It sounds tough, but we do it for you. Our team of experts design the best creatives that catch the eye of the ones you want to attract, having a few more quality leads generated and converted.
5. Landing Pages that provide crisp information
A website has numerous distractions whereas the landing page is super focused. It is a page that breaks or makes a lead. It is designed to educate your quality leads specifically about your brand or the product you wish to market. The fewer the links your landing page has, the higher are the conversions; as there are fewer links that carry your quality leads away from the Call-To-Action. This is specifically the reason you, as a Digital Marketer need a magnificent Landing Page that lures your Quality Lead in finally filling your Lead Form and we design that for you!
6. Constant Analysis for a better ROI
Constant analysis in marketing helps you achieve a better return on your investment and thus conversion of Quality Leads. You can use constantly improve, and achieve goals such as having higher target accuracy and designing better content; all this helps in providing higher Quality Leads to the sales force.
Our in house software Leadzpipe helps you and I, better understand and analyze which Ads are performing best, which ones are having a better Lead Conversion Ratio, calculate your Cost Per Conversion; all this on a single Dashboard. It also constantly notifies as and when a lead is generated, giving you the real-time benefit of connecting with the high-quality Lead and converting it.
7. Digital Strategy- Your path to Quality Leads
A Digital Marketing Strategy is mandatory for lead conversion as it outlines your marketing tactics and how you will reach your desired Quality Leads. There is no guiding light without a full-proof strategy. The Digital Marketing Strategy aimed at conversion involves auditing your existing marketing efforts and using the data to discover what pieces are working, versus the missing ones and planning the road ahead. An in-depth and detailed approach to your Digital Marketing Strategy helps unveil new openings and leads for conversion.
We study and provide you with Digital Strategy to engage your audience and grow your business, not only in theory but in action.
We create custom, tailor-made strategies best suited to your business to convert the quality leads you’re looking for and, We would love to hear from you!