Advertising on Facebook and Google Ads platform have proven to be worth an organisation’s time & money. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. They are therefore, the paramount advertising platforms that broadcast several types of ads. If targeted right audience, they happen to generate loads of traffic and leads for your business. But keeping a track on these leads does become an irksome piece of work.
Many sales representatives feel dejected by merely looking at the number of leads to handle, well, anyone would. You need to download the CSV files from your Facebook or Google Ads time & again to see if any new leads are generated. Compare the new ones with the existing ones and merge the data. After completing all this time consuming task, you contact your leads but it’s all too late & what a waste of time! It is said that if the leads are not contacted within 5 minutes of submitting their demo, the conversion rates drop by 80% (source).
But thanks to some unknown techies, there’s a way out to this boring work. There are lead generation tools that track leads from multiple sources like websites, chats, social media; and with AI-powered lead scoring, allocate leads to right representatives. And ensures that you don’t miss out on converting quality leads to closure. It is the Industrial Revolution 4.0 and everything seems to be getting automated, and so is your Facebook and Google Ads Lead Tracking! With the advent of Tools like Leadzpipe, Zoho, Hubspot; you no longer have to manually download the CSV files from your Facebook or Google Ads. The leads are automatically updated on the tool, saving you time, energy & from boredom.
Why is a Lead Sync Tool better than CSVs?
Tracks Lead information automatically, saving you manual labor
You will have no more hours lost in manually downloading CSV files, managing Facebook & Google Ads leads just became super fast and easy. The automated technology provides you with great support. These tools take lead generation to an altogether new level. You can even integrate your Facebook & Google lead ads with your Organisation’s CRM and avoid any further wastage of time in uploading CSVs manually. The automated Tools like Salesforce, Leadzpipe help you convert your leads into actual opportunities. They help you track all the right information about your lead, which may get slightly diluted when working manually.
Single Dashboard for multiple lead data points
Apart from downloading CSV files and analyzing leads, you also are required to analyse the campaign performance, responses of prospects, from which Facebook or Google Ads or campaign they have responded, and many other data points. You can view all this in a Single Dashboard in your chosen Automated Tool and can alter your online campaigns accordingly. You can now quit working on the CSV files, Excel and sticky notes as your system of record. The purpose of these Automated Tools is to review at a high-level, to provide you with a structured view of leads and to give you all the information you need about your Facebook or Google Ads data into it.
Lead Management Tools also send auto-respond Emails to Leads
We all know that time is crucial when doing business in this era, where competitors would try and get away with your leads right under your nose and you could just lose out on a possible sale. Automatic email responses are critical to lead generation, otherwise you tend to lose out on immense potential leads and end up increasing your Cost per Conversion. The Tool updates your new leads in your Lead Management Tool and auto responds, all in Real Time; avoiding with the monotonous and exasperating task of downloading CSV files from your Facebook Ads or Google Ads or any other digital platform Ads.
Industries like Automobile and Real Estate, need quick action with every lead and such Automated Tools help you achieve that. Hubspot & Leadzpipe allow you to free up a lot of your time by simply creating a bridge from the Facebook or Google Ads to your CRM notifier where as soon as lead comes in, an email is sent, helping in avoiding the constant CSV file download and updation. You need not link Mailchimp with your CRM Software for auto response email, these Automated Lead Management Tools provide you with this on a single dashboard.
Chat-bots & live messaging for solving your leads queries
Apart from helping you with the avoidance of manual work with CSV files and auto-respond emails, the automated Tools help you with live chat-bots, live messaging tools, instant demos, among others, that help you keep your leads engaged giving you an upper hand over your competitors, and to get the prospects while they’re still boiling hot. No more incessant CSV file downloads, checking pages and forms every few hours; it is the era of automation. Hence, it is imperative that you leverage this technology at your disposal.
Analyzing Ads & Keywords so that you know which ones are bringing in more leads
Automated Lead Generation Tools like Leadzpipe also help you by providing you with the most important information about each of your campaigns. You can see exactly how good or bad your Facebook or Google Ads or keywords are at generating leads and customers, allowing you to do more of what works and less of what doesn’t.
Automatic Conversion Tracking for better insights
To make the most of your Facebook or Google Ads, you need to first analyse how many leads and customers an ad generates. By integrating with HubSpot, Leadzpipe, you will be able to connect the dots. They automatically report cost per conversions and ROI for every Facebook or Google Ads and keyword automatically. This ultimately gives you deeper insights than just UTM codes that help you optimize.
Swift effortless Leads Imports- because we all value our time
Transferring you data to these automated Tools is effortless. You need to just sync your account & lead form, fill the respondent for leads generated, design an auto respondent email and you are all set to go! All with a couple of clicks and without any fancy data work.
No beating around the bush- everything at fingertips
Your lead qualification can also be viewed on the same Automated tool’s dashboard, the statistics of your campaign, all your lead data with regards to their name, email, contact; everything in the same dashboard of the Automated tool. This helps in spending less time looking over different Tools for different aspects and a higher time engaging with your customers.
Want to know more? Go fulfill your wish!